People live either in the past, or in the future. Someone else takes decisions on our behalf and we have lost control of our lives.

We don’t know what we really want and haven’t defined our role in all this. We do so many things, but have no idea why. Our days go by too quickly, or too slow, but we rarely experience them.

“The Rise of Less”, is our belief and because of that, was created.

We built our brand with a simple concept - MINIMALISM. Our dream is to create a style which is timeless, contentment, and to create clothes with such a strong personality that could convey a personal signature style of simplicity, which they can use as their 24/7 attire.

Just a few months before his death, Steve Jobs, during an interview with Walter Isaacson (his authorised biographer) showed his closet which was filled with hundreds of turtlenecks and had said “That’s what I wear. I have enough to last for the rest of my life.”

Embrace minimalism, embrace simplicity.

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